Archive for the ‘SEO’ Category

Why SEO is Important + Checklist

“SEO isn’t rocket science (unless you’re trying to push the envelope), you just have to be aware of a few guidelines.

Page-specific

  • Unique title tag
  • Unique meta description (Yahoo is the only one using meta keywords anymore)
  • One h1 tag (the text used in your h2-h4 tags is still very important, though)

Site-wide

  • Allow only quality outbound links (eg. rel=’nofollow’ on all user-generated links)
  • Block duplicate content from being indexed with robots.txt
  • Structure your CSS so the content can go first
  • Consistent navigation that allows bots to get to any page on your site within 2 or 3 clicks”

(Via planetrubyonrails.)